Communication Theory Research Articles

Measurement and evaluation methods in corporate communications through the prism of Lasswell’s model

PurposeThis study aims to conceptualize, rethink and systematize methods used for measurement and evaluation (M&E) corporate communication.Design/methodology/approachThe reflection is based on 462 key English-language books and papers devoted to M&E in the fields of corporate communication and public relations from the 1970th to 2023. Keywords in the titles and abstracts found the necessary materials. A critical analysis of the central concepts, models and methods described in the literature was conducted. As a result, a new model that unifies and structures the M&E toolkit is proposed for discussion.FindingsDespite the significant contribution to developing a wide range of M&E models, they are still not perfect and universal. In addition, this system of approaches is continuously self-evolving and changing under the influence of digital innovations, so it requires steady rethinking and updating. On the other hand, most previous studies focused on communication management processes, losing focus on communication aspects. This led to the need for an alternative view based on proven theories to fill this gap. The proposed model combines quantitative and qualitative M&E methods for the five main components of corporate communication (communicator, audience, content, channels and result), covering a wide range of tools, from statistical and sociological research to big data analysis and neuro research.Originality/valueThis work contributes to developing the M&E theory of corporate communication, systematizing existing methods and opening new research perspectives. From a practical point of view, companies can use the presented approach for a more accurate and objective internal evaluation of the main components of corporate communication.

Образные единицы в коммуникативных практиках медиатизированного политического дискурса

The article is dedicated to the communicative features of mediatized political discourse, which remain insufficiently explored. Using the example of the use of figurative means of language in the genres of media-political communications, it is demonstrated that the mediatized form of communication possesses not only the basic functions of professional discourse but also additional functions: amplifying or softening content, saving linguistic means, emotional and attractive functions. Each of these functions plays a significant role in shaping audience perception and influencing public opinion on political issues. With the help of contextual and semantic analysis, as well as the corpus method, the following results were obtained: in the studied context, figurative units are important linguistic means used for the effective conveyance of specific political views and emotions. These units include figurative metaphors and comparisons, phraseology, proverb, precedent phenomena and colloquial expressions. The novelty of the research lies in the analysis of communicative features and functions of figurative units in various genres of mediatized political discourse: political talk shows, political interviews, and internet texts of politicians. The research results can be applied in the practice of media communication, communicative linguistics, and discourse theory.

Engaged interorganizational networks and resilience in the humanitarian sector

Abstract This study extends the communication theory of resilience (CTR) by examining social networks that facilitate resilience for refugee-oriented humanitarian organizations (ROHOs). This study draws on a network survey and interviews from ROHOs in the United States and South Korea during the height of coronavirus disease 2019. Results illuminate how refugees, generally seen as the subject of concern, become engaged in networks with organizations to facilitate organizational resilience. A close inspection of the nature of interorganizational relationships revealed that resilience was a function of ties that involved engaged communication and not simply transactional relationships. This article shows how organizational resilience is facilitated when the people are engaged as part of organizational networks: networks cutting across systems to organizations to the vulnerable constituents, themselves. The study advances prior research on organizational resilience by specifying what it means to leverage social networks for organizational stability, which has direct implications for the policy and organizational systems.

Addressing Barriers and Facilitators to African Americans' and Hispanics' Participation in Clinical and Genomic Research Through a Bioethical Sensitive Video.

Research advances on effective methods to prevent, diagnose, and treat cancer continue to emerge through clinical and genomic research. Most clinical trial and genomic research participants identify as White which limits the generalizability of research findings to non-White populations. With the development and access to technology, digital delivery of salient and tailored health education may provide innovative pathways to increase representation of African Americans (AA) and Hispanics in research. This project focused on the creation of a bioethical sensitive education video aimed at increasing participation in clinical trials and genomic research by bringing together experts from the community, healthcare, biomedical research, and public health. The goal was to utilize existing educational resources to create a tailored message to address AA/Hispanics' beliefs, values, and bioethical concerns related to participation in clinical and genomic research. Models of behavior change and communication theories were leveraged to frame key components of the message, which then informed the framework for the animated video. Development of the video consisted of six iterative phases: 1) writing sessions; 2) storyboarding; 3) animating; 4) screening/revisions; 5) acceptability testing; 6) finalization. The final animated video is approximately 5min in length and covers several topics including the goal of clinical research, disparities in research participation, bioethical concerns, and genomic research regulations. Increasing AA and Hispanic participation in clinical and genomic research is imperative to achieving health equity. Tailored messages via short videos may assist in addressing the barriers and facilitators towards research participation and increase intentions to enroll in trials.

Crisis risk communication and public behavior: Analysis of the COVID-19 pandemic in Pakistan

This study underpins the crisis risk communication (CRC) theory, investigating the integral role of social media in Pakistan towards COVID-19, its influence on cognitive priming processes, and behavior regulation. Empirical findings reveal predominantly positive public sentiment toward preventive behaviors, with mask-wearing and sanitizer use widely embraced. However, the inclination to avoid gatherings with risk groups is comparatively lower. This collective adherence to preventive measures suggests a shared effort to curb COVID-19, influenced by factors like the perceived helpfulness of social media. The populace exhibits a predominantly favorable attitude towards COVID-19 vaccination, signifying widespread acceptance of vaccines within the country. Additionally, the study assesses public satisfaction with the government’s pandemic management, revealing an overall positive sentiment. Nonetheless, concerns emerge regarding essential needs, including food, shelter, and treatment. Enhancing our insight, this study sheds light on the intricate interplay between CRC, social media, and public behavior amidst a health crisis. The insights gleaned from this study provide valuable guidance for policymakers and public health practitioners to refine future communication strategies and address societal concerns effectively during pandemics.

Communication strategies for healthcare providers to enhance vaccine discussions with vaccine-hesitant patients

This study examines vaccine hesitancy as an emerging public health concern that undermines the efficacy of vaccination initiatives. Healthcare providers play a crucial role in addressing vaccine hesitancy; however, many lack effective communication strategies. This study developed evidence-based communication guidelines to assist healthcare providers in discussing vaccines with hesitant patients. Drawing on Bourdieu's theoretical framework, semi-structured interviews were conducted with ten vaccine-hesitant parents and ten paediatricians in Nigeria. Through reflexive thematic analysis of the interview transcripts, this study uncovers power dynamics, legitimacy struggles, and cultural capital's significance in vaccine conversations. The findings reveal that hesitant parents question the legitimacy of vaccine recommendations, feeling marginalised yet constrained by societal norms of responsible parenthood. Similarly, healthcare providers' reliance on biomedical expertise often proves insufficient without rapport building, cultural competency, and addressing patients' unique knowledge assets. The findings of this study contribute to communication theory, medical education, and clinical practice by advocating for power-conscious, dialogue-based strategies to promote vaccination amidst uncertainty and scepticism.

Attributes and Predictors of Opinion Leaders on Twitter: COVID-19 Childhood Vaccination Campaign

ABSTRACT Identifying attributes of the COVID-19 childhood vaccine message disseminators is beneficial to health campaign research. This study examines the We Can Do This COVID-19 childhood vaccination health campaign message disseminators on Twitter during 2021–2022. Guided by the diffusion of innovation theory and the theory of the two-step flow communication, we classify the disseminators (n=823) and examine their influence over the two-year period. A manual content analysis and social network analysis were conducted to measure the impact of disseminators on their networks through in-degree centrality assessment. Results revealed that experts in medical fields, industrial professionals, and social media influencers were the top three most common career titles disclosed in Twitter bios among individual accounts, whereas local nonprofit organizations, governments, and companies were the most common organizational accounts. Mann-Whitney U Tests indicated that in both years message disseminators with clinical medicine expertise were more influential than those who did not reveal such expertise. However, only in 2021 were campaign message disseminators with parental expertise more influential within the social network. We discuss the implications of disseminator classification as well as the significance of enhancing health campaigns by identifying who discusses them on social media.

Knowledge-implementation processes in crop protection literature

ABSTRACT Purpose The purpose of this paper is to explore how new research on crop protection practices is communicated to end-users by investigating which knowledge-implementation processes are recommended in crop protection literature. Design/methodology/approach This analysis is completed through a qualitative systematic review of literature on knowledge-implementation in crop protection where six knowledge-implementation processes are identified from 65 articles: information and communication technologies (ICT), management models and approaches, education platforms and events, advisory and extension services, networks, and collaborative approaches. We place special emphasis on the gaps and trends around networks and collaborative processes, building on communication theory research. Findings While many articles discussed multiple knowledge-implementation processes, it was found that most of the processes discussed aligned with a transmission communication model and the traditional agricultural knowledge and innovation system. While 11 articles described networks and 22 articles described collaborative processes in line with a constitutive model of communication, these tended to provide limited advice on how these processes could be achieved in practice, identifying a need for further investigation of how multilateral communication can be used to better crop protection practice. Practical Implications These findings can help facilitate better communication between researchers and farmers, promoting processes that include farmers and other actors as sources of knowledge and improving the efficiency and effectiveness of crop protection practices. Theoretical implications This study enhances the understanding of knowledge-implementation in agriculture, emphasizing the need to draw on multiple forms of communication to address the knowledge-to-action gap. Originality/Value There is limited research that examines the knowledge-to-action gap in agriculture, particularly in relation to crop-protection practices. As a review study, this manuscript provides an overview of how this topic is described in the field.

Peran Wardrobe Dan Make Up Dalam Persiapan Syuting Film Sabda Rindu

This final assignment report was prepared based on the author's experience during the film making project entitled "Sabda Rindu". The production of the film Sabda Miss took approximately 3 months, during which the writer received a job desk as wardrobe and make up. According to Umbara (2001: 143), a wardrobe in the true sense is a wall cupboard where clothes are stored. In the film, the term wardrobe is directly interpreted as everything that the actors wear, whether in the form of clothes or accessories attached to their bodies. Wadrobe in a film functions as one of the ways used to communicate between characters and the audience. When creating a wardrobe, fashion stylists have to consider the choice of colors to be used in the wardrobe. Visual color has its own language that is able to convey the mood of the characters in a film. Choosing the right color can be a form of supporting character through interpreting the meaning of color. The film Sabda Rindu is an Indonesian film by Dharma Andalas students of the Communication Science Study Program with the Slice Of Life genre. The film Sabda Rindu tells the story of a child who suffers from cancer and his parents who are separated. So the child has to live separately from his parents, and the child has to fight his illness by living in an orphanage, with other cancer sufferers. The theories used are interpersonal communication theory and symbolic communication.

Leaders but Not Authorities? Gender, Veterans, and Messages about National Security

Politicians’ ability to provide national security to the public is deeply enmeshed in conceptions of the state and of leadership. This article incorporates securitization, feminist, and political communication theories to consider whether gendered and militarized conceptions of national security have different effects for politicians who are women and those who are men. Although scholarship suggests that signaling military bona fides—such as invoking one’s veteran status—can help politicians claim that certain policies are a matter of national security, we consider whether this ability will be gendered. Relying on two national studies, we find results that are contrary to our original predictions. First, we find that military bona fides do help women be seen as leaders. However, we do not find evidence that bona fides increase the “authority” to identify and address national security threats for any politicians.

Analisis Penggunaan Clickbait pada Judul Berita Media Online Tribun Padang

The purpose of the study was to determine the use of clickbait in news titles in Tribun Padang's online media without violating the journalistic code of ethics but being able to attract audiences to read the news presented by Tribun Padang's online media. The data is in the form of title sentences that publish certain criteria that are appropriate to the reasearch problem. This reasearch uses mass communication theory. The research method uses descriptive qualitative research with a case study type of research. Data was collected by interviewing sources. Data analysis uses collection, data reduction, data presentation, verification and drawing conclusions. The results of this research show that in general the use of clickbait titles is wideley uses on the subjects of celebrities, lifestyle, entertainment, health and others. The use of clickbait provides benefits to the media throughtthe number of visitor or reader traffic. The reader’s response is positive because it matches the reader’s expectations when clicking on the news title that uses the clickbait. The main purpose of using clickbait titles is to increase reader visits.

Public engagement with COVID-19 preprints: Bridging the gap between scientists and society

Abstract The surge in preprint server use, especially during the COVID-19 pandemic, necessitates a reexamination of their significance in the realm of science communication. This study rigorously investigates discussions surrounding preprints, framing them within the contexts of systems theory and boundary objects in scholarly communication. An analysis of a curated selection of COVID-19-related preprints from bioRxiv and medRxiv was conducted, emphasizing those that transitioned to journal publications, alongside the associated commentary and Twitter activity. The data set was bifurcated into comments by biomedical experts versus those by nonexperts, encompassing both academic and general public perspectives. Findings revealed that while peers dominated nearly half the preprint discussions, their presence in Twitter dialogs was markedly diminished. Yet, intriguingly, the themes explored by these two groups diverged considerably. Preprints emerged as potent boundary objects, reinforcing, rather than obscuring, the delineation between scientific and nonscientific discourse. They serve as crucial conduits for knowledge dissemination and foster interdisciplinary engagements. Nonetheless, the interplay between scientists and the wider public remains nuanced, necessitating strategies to incorporate these diverse discussions into the peer review continuum without compromising academic integrity and to cultivate sustained engagement from both experts and the broader community.

Expansive assessment of expansive abilities: Teachers’ perspectives and practices with multimodal and translanguaged content assessments

BackgroundExpansive assessment seeks to reimagine assessment in content and language integrated learning (CLIL) through the lens of expansive theories of communication (e.g., multimodality, translanguaging). However, for expansive assessment to be consequential for students in CLIL classrooms, teachers must be open to recognizing student learning expressed in ways that go beyond what has been traditionally privileged (e.g., written English). AimsThis article reports on two complementary studies of U.S. teachers’ perspectives and practices related to expansive assessment. Study 1 addressed multimodal assessment with pre-service teachers (PSTs) in science. Study 2 addressed translanguaged assessment with in-service teachers (ISTs) in language arts. SamplesParticipants in Study 1 were 10 PSTs. Participants in Study 2 were two ISTs from different elementary schools with different instructional arrangements. MethodsInterviews and observations were used to elicit teachers' perspectives on expansive assessment and their practices interpreting students’ performances. ResultsIn both studies, teachers' perspectives closely reflected their practices. For example, PSTs whose perspectives eschewed logocentrism tended to recognize evidence of science learning in students' visual responses. However, there were also findings unique to each study. For example, ISTs’ perspectives and practices related to translanguaged assessment were mediated by the language policies at their schools. ConclusionsThe two studies, which examined different teacher populations, assessment approaches, and content areas, converge in highlighting three overarching themes to guide future research: (a) the importance of clarity regarding constructs assessed, (b) the contextual mediation of teachers’ perspectives and practices, and (c) the need for teacher learning across their careers.

Tang Tri-Color Glazed Ceramics: Wisdom and Inheritance of Luoyang city, China

This article aims to study the wisdom and inheritance of Tang tri-color glazed ceramics in Nanshishan Village, Luoyang using qualitative research methods to survey, interview, observation, and focus group discussions on the inheritors and heirs of Gao's large-scale factory and Wang's family shop in Nanshishan Village. The structural functionalism theory were applied in analyzing the wisdom in history, current situation, and wisdom of Tang tri-color glazed ceramics in Nanshishan, Luoyang, consisting of production steps of large-scale factory and local family shops. The 5W communication theory was used to study the inheritors, heirs, inheritance content, inheritance methods, and inheritance effects of Tang tri-color glazed ceramics, providing reference for better inheritance of local family shops in Nanshishan Village.

Theories of Uncertainty Communication: An Interdisciplinary Literature Review

This systematic literature review presents an interdisciplinary overview of theories tested in experiments on the effects of communicating uncertainty. Using a machine learning-aided pipeline, we selected and manually coded 413 experimental studies. We discuss core assumptions and predictions of the main theories of uncertainty communication. Most normative theorizing (e.g., Bayesianism, Expected Utility Theory) is rooted in Probability Theory, which is only suitable for addressing shallow and medium uncertainty. This explains the underrepresentation of experimental research into deep uncertainty communication. To foster a more comprehensive understanding of uncertainty communication effects, we identify research questions and theories deserving greater attention.

Navigating the generative AI travel landscape: the influence of ChatGPT on the evolution from new users to loyal adopters

Purpose This study, rooted in affordance-actualization theory and communication theory, aims to critically examine how ChatGPT influences users’ transition from new adopters to loyal advocates within the context of travel decision-making. It incorporates constructs including communication quality, personalization, anthropomorphism, cognitive and emotional trust (ET), loyalty and intention to adopt into a comprehensive model. Design/methodology/approach This study used quantitative methods to analyze data from 477 respondents, collected online through a self-administered questionnaire by Embrain, a leading market research company in South Korea. Lavaan package within R studio was used for evaluating the measurement model through confirmatory factor analysis and using structural equation modeling to examine the proposed hypotheses. Findings The findings reveal a pivotal need for enhancing ChatGPT’s communication quality, particularly in terms of accuracy, currency and understandability. Personalization emerges as a key driver for cognitive trust, while anthropomorphism significantly impacts ET. Interestingly, the study unveils that in the context of travel recommendations, users’ trust in ChatGPT predominantly operates at the cognitive level, significantly impacting loyalty and subsequent adoption intentions. Practical implications The findings of this research provide valuable insights for improving Generative AI (GenAI) technology and management practices in travel recommendations. Originality/value As one of the few empirical research papers in the burgeoning field of GenAI, this study proposes a highly explanatory model for the process from affordance to actualization in the context of using ChatGPT for travel recommendations.

A disaster communication plan for Higher Education Institutions in the Island Province of Occidental Mindoro, Philippines

Natural disasters, as they impede development and exacerbate poverty, have been the foremost concern of developing countries such as the Philippines. With this, the Philippine Disaster Risk Reduction Management Act (RA 10121) highlights the role of Higher Education Institutions (HEIs) in disaster resiliency and requires the incorporation of disaster communication in their institutions. Since disaster communication is considered to be one of the most valuable assets during disasters, academic institutions are provided visibility, credibility, and concrete direction to address chaos and confusion and to secure the safety of their stakeholders. The study created Safeguard Against Natural Disasters of Academes Through Actions (SANDATA), a disaster communication plan for HEIs in Occidental Mindoro to provide disaster communication strategies that can be used by them in securing a disaster-resilient academic environment. The output of this study was materialized using factor and thematic analysis and through the 300 respondents assigned for the quantitative data and 30 respondents assigned for the qualitative data. These findings influenced the disaster communication strategies employed by HEIs under the disaster stages of the Crisis Emergency Risk Communication (CERC) Theory, stakeholders' identified communication challenges as experienced by them, and their recommendations for improving the existing strategies of their institutions.

Interpersonal Communication In Handling Student Indisiplinary Behavior at SMP Swasta Taman Siswa Polonia.

The focus of this research is the interpersonal communication efforts made by the Guidance Counseling teacher in handling student indisciplinary behavior and the communication barriers that occur in handling it. The theory used is interpersonal communication theory (Joseph A. Devito). This research method uses qualitative methods. The results of the study found that: the efforts made by counseling guidance teachers in dealing with students who commit disciplinary actions are by (1) Openness, through openness the counseling guidance teacher can find out clearly what is the main reason students commit disciplinary actions by calling students personally (2) Empathy, through empathy the counseling guidance teacher feels directly what is actually the main problem of students, through the expression of students' feelings and attitudes so that the counseling guidance teacher can then provide motivation and advice so that in the future the student does not repeat his actions. (3) Support and positive attitude, through the support of counseling teachers who already understand the conditions of students who commit disciplinary actions try to accept with positive thoughts so as not to affect emotions.Teachers find solutions by not scolding students so that communication is effective and the message of advice given to students is also conveyed properly. (4) Equality. The counseling teacher tries to give full trust to students not to repeat their actions, by giving trust the counseling teacher believes the student will think again when committing disciplinary actions because their teacher has given them trust.  The barriers found in the interpersonal communication process are first, psychological barriers where students are afraid or embarrassed (minder) when they know they are called by the counseling guidance teacher so that students become closed and unable to communicate well.Second, technical barriers, where there is only one counseling teacher so that counseling services become less optimal. Third, cultural barriers mean that differences in socio-cultural backgrounds between counseling teachers and students result in differences in perceptions so that counseling teachers must provide understanding repeatedly to equalize perceptions.

An Analysis of the Great Disruption of COVID-19 Pandemic

The emergence of the COVID-19 pandemic in late 2019 led to a global crisis of unprecedented scale and complexity that disrupted almost every aspect of human life. The pandemic has taken people, institutions and governments by surprise, so the impact of the virus has been profound and far-reaching. The rapid and relentless spread of the pandemic has challenged global health systems, strained economies, altered daily routines in educational settings and at work, and tested the resilience of communities worldwide. Different studies have identified vulnerabilities in the world’s ability to respond to health emergencies at the individual and societal levels. This study presents a systematic literature review and theoretical analysis of the disruptions caused by COVID-19 to help formulate strategies that encourage flexibility and resilience in the face of such complex and interconnected disruptions. The article analyzes the consequences of the COVID-19 pandemic through the prism of two main theories: the theory of situational crisis communications (type of crisis, its history, responsibility, perceived seriousness, predictable probability, crisis communications strategies, post-crisis reputation), as well as the theory of social learning (learning through observation, modeling and imitation, positive and negative reinforcement in the formation of behavior). In addition, the nature of society’s adaptation to the challenges of the COVID-19 pandemic is also considered through the prism of the theory of subversive innovations (progress in communication technologies, new methods of remote work and education, the entry of social networks into the business world, the introduction of asynchronous communication). The article summarizes the scientific progress on the following main consequences of the COVID-19 pandemic in the workplace, healthcare system, and education. The study provides recommendations on the steps that individuals, institutions and governments can take to increase readiness and ability to adapt to the next crisis (interdisciplinary cooperation, analysis of communication strategies, system analysis). The analysis conducted in the article also made it possible to outline the most promising directions for further qualitative intervention studies (in-depth case studies taking into account the specific context of regions, organizations or communities to identify effective and ineffective policies and practices; qualitative interviews with key stakeholders to understand the intricacies of decision-making in the context of the pandemic crisis); qualitative action studies (building community resilience, collaborative research efforts involving policymakers, health experts and community representatives to develop crisis response policies jointly) and quantitative studies (analysis of pandemic spread, impact of vaccination on disease control, analysis of the economic effects of the pandemic, etc.).

Peran Pusat Pembelajaran Keluarga dalam Kontrol Parenting Era Digital di Kelurahan Bendul Merisi Kota Surabaya

The Family Learning Center plays a significant role in developing parenting control within a family to prevent negative impacts that could harm the moral values of the nation's successors. Through programs implemented by the central government, the Family Learning Center provides an understanding to the citizens about the importance of monitoring their families. This research focuses on the application of the Social Change and Communication Theory by Rogers & Kincaid. Data analysis is conducted using the interactive model by Miles and Huberman in a gradual and interactive manner on the predetermined data. The Family Learning Center plays a crucial role in improving the well-being of a family. By utilizing direct communication methods at the neighborhood community hall (RW), the program has been successfully completed according to the set targets.